Quality SMM will give you benefits
That our company's services meet Facebook's high quality standards.
In total there are 3 levels of partnership: Account, Preferred and Premium.
Inova14 has two statuses - Account and Preferred.
Account status - gives you access to materials and tools that allow you to work better with advertising on Facebook.
Preferred status also gives you access to special features, including customer support chat and technical support.
What does this all mean for the client? That Facebook advertising from Inova14 will be effective and of high quality, and all issues will be resolved promptly.
Why do you need SMM?
- 1
Profile analysis and mistakes made
We will conduct a thorough audit of your Facebook or Instagram profile, identify the mistakes that cause you to get low results, and give advice on how to improve the situation.
- 2
Competitor analysis
We will also audit competitors: how often they publish, what positioning they have, the level of subscribers involved, presence on the sites and success.
- 3
Development of strategy and product/service positioning
Positioning is a very important part of brand image. It is this that gives you a "face" and distinguishes you from your competitors. When the positioning is determined, we will develop a strategy in accordance with which we will work to achieve the desired results.
- 4
Working out the profile name
You can be found on social networks not only thanks to advertising, but also simply by entering the desired word into the Instagram search. For example, if you have a confectionery "Chamomile", then you can be found by the name "Chamomile_cakes", and not just "Chamomile".
- 5
Creating the right profile header
The header should contain the main brief information about you: who you are, what you offer, address, contacts for communication, work schedule and USP.
- 6
Creating highlights
They should not just be, but be convenient, informative and outwardly consistent with the style of the brand.
- 7
Visual elaboration of the mesh
This stage includes the design study of the visual part, based on the wishes of the client and the preferences of the target audience.
- 8
Content plan for posts.
We segment posts into categories, select a topic and preliminary content, and also select a suitable post release schedule.
- 9
Writing texts by a copywriter
All posts are written by a specialist, in accordance with the terms of reference and the "tone of voice" of the brand.
- 10
Content plan for stories
Just like with posts, stories should not be random and chaotic - you need to think in advance what and on what day we will publish.
- 11
Monthly progress reporting.
It involves collecting key metrics, perhaps changing the strategy or making adjustments. Then we are waiting for your feedback and plan a strategy for the next month, taking into account the adjustments.
Myths (misconceptions)
about SMM
Smm promotion should bring sales.
Many people think that you can run a commercial Instagram just like a personal one - just post beautiful photos, add tags, and wait for customers to appear and make a profit. But no, every detail is important here, from content (creative and text) to strategy.
The other extreme is to maintain a profile, but not add new headings, do not change the format, and generally stick to the style that was 5 years ago. But the world is changing, you need to match the trends and interests of the audience.
Angry comments should be removed.
"If you pretend that there were no negative reviews, then customers will think that we are great and everything is fine with us." But you can’t fool the audience, and sooner or later, but if you have any problems with a product or service, the audience will know about it, and attempts to hide will not forgive you.
It is better to work through the negative - to show that you care that you will do everything to correct the situation, and at the same time save face.
The main metric is followers.
No, the main metrics in SMM are ER and ERR and reach.
over brand awareness
and "get to know" the potential audience - order promotion
in social networks.
How does this happen:
We determine your target audience (TA): gender, age, interests, income level, occupation, geolocation. In the future, we will create content that will hook exactly those people who need and benefit from your product.
In the first publications, we will introduce the audience to you:
– tell about your company, about the benefits, about the founders. This will show that there are real people behind the brand and will create a "personality" for the brand. And this, in turn, increases the credibility of the product;
– we will show the value of your product not through a dry text, but clearly, understandably and interestingly for the audience;
— we use corporate colors in the visual to achieve an associative range with the brand.
Next, you need to adhere to the regularity of posting - this will help you to be in the sight of your target audience and remind you of yourself. Thus, even if you do not have a product that you can buy every day (for example, installing windows), you will be remembered, and when a situation arises that a potential client needs your product, he will not look far, but will remember you and contact .
Answers to frequently asked questions:
For some companies, the result is already in the first weeks, someone has to wait several months.
Tariffs
Analysis, setup and optimization of advertising campaigns to get the most effective results on Google
by target →
Launched targeted advertising on Facebook or Instagram, but the result does not justify itself? No need to put an end to this type of advertising - it is better to contact our specialists for advice.
Would you like to apply?
Contact us to set cooperation goals