Quality SMM will give you
Benefits
A tool that will make your company recognizable and bring the target audience to a purchase
What is targeted advertising and
why is it needed?
Many advertising agencies, as well as SMM-specialists and freelancers, insist that you need to set up targeted advertising in order to promote on Instagram and Facebook. But not all business owners understand what it is, how it works, and do not dare to order a target for their project, because they think that it is enough to create a beautiful account on the social network and set more hashtags, and customers will come. But they do not come, and in such a situation, many give up, deciding that selling on social networks is not for them, it is useless and generally a waste of money. Let's dispel these stereotypes.
To effectively influence a cold audience through Instagram, you need to order targeted advertising from trusted specialists, then create a unique selling proposition (USP) that will highlight your project, offer a tempting promotion, create a bright and attractive banner or video, write enticing text. After that, set up an advertisement for the right audience and analyze what worked. Next, we will interact with those users who paid attention to us - clicked, liked, etc. Already having an idea about you, people will make decisions about ordering a product or service faster.
Even if you do not have a website or you are not yet ready to order it, it will be enough for you to create a beautiful, interesting and informative account on the social network, and sell your services or products even just through direct. But in order for your account to be noticed and visited, you must definitely order targeting services, otherwise you will be waiting for your customers for a very long time.
Basic audit
In our agency, not one specialist, but a whole team is working on launching a target. First of all, we do a basic audit of your resources: Instagram and Facebook accounts, website, links, integrations, etc.
Goal definition
We determine the essence of the advertisement: attract new subscribers, advertise a promotion or service, introduce you to a cold audience, etc.
Banners or videos for ads
Here it is important to take into account that the advertisement should look organically in the feed - like a post, only with the “advertising” mark. Another important point is that most people first look at the picture / video, and then read. Therefore, the banner or video should have the main catchy information that will encourage you to open the post and learn more.
Engaging texts and descriptions
We write enticing and catchy texts and descriptions for a service or product. In the text, we already talk in more detail about the promotion, service or brand. Here it is important to attract the attention of the user, to interest, to make it clear that your offer will be useful to him, but not to reveal all the cards at once. You need to intrigue and make you want to click on the link to find out more. And the sales managers will tell you the rest. At this stage, it is important to control the sales staff so that they do not miss a single application.
Running ads
We launch promotion on the necessary resources and for a specific audience.
Improving Efficiency
When the predicted results are achieved, we scale the ads to increase their effectiveness.
Visual elaboration of the mesh
This stage includes the design study of the visual part, based on the wishes of the client and the preferences of the target audience.
Tariffs
Package for start-up businesses, startups. For those who are starting their way of promotion in the field of digital and want to "try / feel" the possibilities and get the first results for a small budget. On average, 2-4 months is enough to determine the effectiveness of this promotion method for yourself and reach a new level of promotion -> Standard package
Capabilities: Formation of a basic promotion strategy
Promotion of posts (inst/fb): up to 20 posts
Number of advertising campaigns: 1pc (product/service)
Development of static creatives: up to 3 banners
Development of dynamic creatives: —
Writing texts (copywriter):—Advertising budget: up to $250
Reporting: 1 r\m, chat
Communication: Chat with a specialist, 1 p\n
Add-ons (optional/necessary): for a fee
Restrictions: when paying for 2 months
A package for a small operating business that already has results and an understanding of the need to strengthen its presence on the network. It is also time to start structuring and scaling the business.
Opportunities: Basic audit of the existing marketing system, development of a promotion strategy
Promotion of posts (inst/fb): up to 20 posts
Number of advertising companies: 3pcs (product / service)
Development of static creatives: up to 15 banners
Development of dynamic creatives: 1 video
Writing texts (copywriter): up to 5 pieces
Advertising budget: up to $1500
Reporting: 1 r\m, Google doc
Communication: Chat with a specialist, r\n
Add-ons (optional/necessary): for a fee
Restrictions: -
An in-depth audit of the existing marketing system, the formation of a long-term promotion strategy, the development of a marketing funnel
Opportunities: In-depth audit of the existing marketing system, formation of a long-term promotion strategy, development of a marketing funnel
Promotion of posts (inst/fb): up to 30pcs
Number of advertising companies: 6pcs (product / service)
Development of static creatives: up to 50 banners
Development of dynamic creatives: up to 10 videos
Writing texts (copywriter): up to 10 pieces
Advertising budget: from $1500
Reporting: dynamic + ROI (if necessary)
Communication: Chat with experts, daily if needed
Add-ons (optional/necessary): TikTok channel connection, pause up to 14 days, starting from 6 months
Restrictions: -
A package for a running system business that already has results. The goal of the package is to scale results and increase profits. Cooperation is based on measurable and guaranteed indicators, on the basis of which the cost of services is calculated.
Opportunities: Advanced audit of the existing marketing system and all Digital traffic channels, the formation of a long-term promotion strategy, the development of a marketing funnel, the formation of KPI
Post promotion (inst/fb): individually
Number of advertising companies: individually
Development of static creatives: individually
Development of dynamic creatives: individually
Writing texts (copywriter): individually
Advertising budget: from $2000
Reporting: dynamic + ROI (if necessary)
Communication: Chat with experts, daily if needed
Add-ons (optional/necessary): TikTok channel connection, pause up to 14 days, starting from 6 months
Restrictions: only projects with a history of 6 months or more, if KPI is met + 20% to pay / if KPI is not met -20% to pay
Targeted advertising on Facebook
Facebook is one of the top sites in terms of the number of users and visits. Here you can find an audience for business from almost any niche. The Facebook audience is very different - from students and housewives to mature and wealthy people, businessmen and specialists in any field.
Answers to frequently asked questions:
Target (target) translated from English "goal". Targeted advertising is advertising aimed at a target audience that may be potentially interested in your product or service. This is one of the marketing tools, thanks to which we single out the audience you need from all Internet users according to certain parameters (age, place of residence, gender, interests, occupation, income level). By showing your product to the target audience, you will get the maximum effect from advertising.
There is no single cost. The advertising budget is set based on several parameters: the characteristics of your business niche, promotion goals, awareness growth, region, etc.
The cost of the service and the launch of targeted advertising is calculated specifically for each client and consists of the advertising budget and the commission of the performer (advertising agency). The higher the advertising budget, the more tools you can use for an advertising campaign.
Unlike, for example, SEO promotion, which gives results in about 6 months, properly configured targeting can give it in a few days, and in some cases even earlier.
Analysis, setup and optimization of advertising campaigns to get the most effective results on Google
Launched targeted advertising on Facebook or Instagram, but the result does not justify itself? No need to put an end to this type of advertising - it is better to contact our specialists for advice.
Would you like to apply?
Contact us to set cooperation goals