Quality SMM will give you
A tool that will make your company recognizable and bring the target audience to a purchase
What is targeted advertising and
why is it needed?
Many advertising agencies, as well as SMM-specialists and freelancers, insist that you need to set up targeted advertising in order to promote on Instagram and Facebook. But not all business owners understand what it is, how it works, and do not dare to order a target for their project, because they think that it is enough to create a beautiful account on the social network and set more hashtags, and customers will come. But they do not come, and in such a situation, many give up, deciding that selling on social networks is not for them, it is useless and generally a waste of money. Let's dispel these stereotypes.
To effectively influence a cold audience through Instagram, you need to order targeted advertising from trusted specialists, then create a unique selling proposition (USP) that will highlight your project, offer a tempting promotion, create a bright and attractive banner or video, write enticing text. After that, set up an advertisement for the right audience and analyze what worked. Next, we will interact with those users who paid attention to us - clicked, liked, etc. Already having an idea about you, people will make decisions about ordering a product or service faster.
Even if you do not have a website or you are not yet ready to order it, it will be enough for you to create a beautiful, interesting and informative account on the social network, and sell your services or products even just through direct. But in order for your account to be noticed and visited, you must definitely order targeting services, otherwise you will be waiting for your customers for a very long time.
In our agency, not one specialist, but a whole team is working on launching a target. First of all, we do a basic audit of your resources: Instagram and Facebook accounts, website, links, integrations, etc.
We determine the essence of the advertisement: attract new subscribers, advertise a promotion or service, introduce you to a cold audience, etc.
Here it is important to take into account that the advertisement should look organically in the feed - like a post, only with the “advertising” mark. Another important point is that most people first look at the picture / video, and then read. Therefore, the banner or video should have the main catchy information that will encourage you to open the post and learn more.
We write enticing and catchy texts and descriptions for a service or product. In the text, we already talk in more detail about the promotion, service or brand. Here it is important to attract the attention of the user, to interest, to make it clear that your offer will be useful to him, but not to reveal all the cards at once. You need to intrigue and make you want to click on the link to find out more. And the sales managers will tell you the rest. At this stage, it is important to control the sales staff so that they do not miss a single application.
We launch promotion on the necessary resources and for a specific audience.
When the predicted results are achieved, we scale the ads to increase their effectiveness.
This stage includes the design study of the visual part, based on the wishes of the client and the preferences of the target audience.
Targeted advertising on Facebook
Facebook is one of the top sites in terms of the number of users and visits. Here you can find an audience for business from almost any niche. The Facebook audience is very different - from students and housewives to mature and wealthy people, businessmen and specialists in any field.
Answers to frequently asked questions:
Target (target) translated from English "goal". Targeted advertising is advertising aimed at a target audience that may be potentially interested in your product or service. This is one of the marketing tools, thanks to which we single out the audience you need from all Internet users according to certain parameters (age, place of residence, gender, interests, occupation, income level). By showing your product to the target audience, you will get the maximum effect from advertising.
There is no single cost. The advertising budget is set based on several parameters: the characteristics of your business niche, promotion goals, awareness growth, region, etc.
The cost of the service and the launch of targeted advertising is calculated specifically for each client and consists of the advertising budget and the commission of the performer (advertising agency). The higher the advertising budget, the more tools you can use for an advertising campaign.
Unlike, for example, SEO promotion, which gives results in about 6 months, properly configured targeting can give it in a few days, and in some cases even earlier.
Analysis, setup and optimization of advertising campaigns to get the most effective results on Google
Launched targeted advertising on Facebook or Instagram, but the result does not justify itself? No need to put an end to this type of advertising - it is better to contact our specialists for advice.
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